Search Engine or Directory; What's best for you?

By R Lee Moore, Sr.

Many customers find information on the world wide web typically by "Googling" a word or phrase. That's one of the fastest and most used methods resulting in finding what they are searching for, and often much more than they expected.


Search engine:

  1. a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.

But how do we narrow that search to find businesses, services and opportunities within our communities or local zip codes?


One comment a local business owner does NOT want to hear is, "I didn't know you were here!" or "How long have you been around? I could have used you months ago!"


The best thing about the internet is that you find everything. The worst thing about the internet is that you find EVERYTHING! We can solve that problem with the best of both worlds. A mobile directory ON the internet.


A directory is a great way to find you by actually SEEING your listing, but it's also a wonderful way to be SEEN while scrolling along looking for other businesses.



  1. a book listing individuals or organizations alphabetically or thematically with details such as names, addresses, and telephone numbers.

Try it! Let us know how surprised you are to see businesses, services and opportunities you would never have known were right in your zip code or within driving/ walking distance, while looking for "pizza'!!


UIB mobile directory and resource center is dedicated to producing local business directories so that your clients can easily find you.

© 2017 R Lee Moore, Sr, author of Think Feel Speak Write Do, A guide to fulfilling your purpose.